Advertising & Marketing Communication

Experience the power of communicating the right way

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” goes a famous quote by Peter Drucker, the marketing guru who does not need any introduction. Understanding your target customer well enough needs a thorough research of their needs, aspirations and pain points. The brand positioning and advertising communication should then address one or more of this trinity. The closer your marketing communication gets to addressing it, the better your target audience will connect with your brand, resulting in impacting your top-line.

Make it smart and
surprise your TG

Having understood the pain points, needs and aspirations of your TG, you need to crack a marketing campaign that is crisp, intelligent and delights your TG. The more you can positively surprise them, the better it is for your brand awareness and brand recall. Products and services that are priced right and whose USP is marketed right are typically lapped up by the TG.

Advertising campaign is
the icing on the marketing cake

Marketing is an entire universe. Marketing communication involves all the messages and media you deploy to communicate with the market; it includes advertising, direct marketing, branding and communication, packaging design, digital presence, printed materials, PR, sponsorships, trade show appearances and more. Advertising is a highly creative subset of this marketing universe but in terms of the impact, it is the icing on the marketing cake.

Advertising at HCF

At HCF, advertising is a religion. We think advertising, we talk advertising, and we lose our night’s sleep over advertising. Thanks to an average client retention of over a decade, HCF has earned the right to claim consistent quality of advertising campaigns and marketing communication that has delighted our clients and wowed their TG.

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