Adani Wilmar (AWL), the joint venture between two renowned business houses in India and Singapore, and the creator of brand Fortune, doesn’t need any... introduction. They chose to enter the personal health segment of FMCG with Alife soap.

Our proposed brand communication strategy and packaging design for Alife were so well aligned with their vision that we won the entire creative communication mandate for Alife. Our proposed brand positioning, ‘Khoobsurati har din’, also stood the test of market research and the soap was launched in smaller towns of select states in India. The smartly priced product coupled with our well-researched communication ensured that the soap was well received and appreciated.

When the client decided to push the peddle on the brand, we led from the front by making the TVC with Bhumi Pednekar as the brand ambassador, the film celebrity who has that unmistakable small town connect.

The fact that they extended our creative mandate to Alife Sanitizer and Alife Handwash is a testimony of the creative value we generated for AWL. We are looking forward to the exciting times ahead as AWL aims to go big in the personal care category of FMCG.

Working on this brand makes every day at office ‘khoobsurat’.

Deliverables:
TVC, brand positioning, packaging design, posters, leaflets, digital communication.