Inner beauty is best left to gurus, life coaches, motivational speakers, and philosophers. But when it comes to promoting external beauty like home decor, we can definitely help. And that’s... what we're doing for Amulya Mica - one of the leading national players in the plywood, laminates, PVC boards driven decor industry.

Amulya Mica being a massive company that makes hundreds of products, doing branding and communication for it is not easy. But then easy doesn't excite us. First and foremost, we fixed the entire brand architecture to bring consistency and make sense of a wide range of products and sub-brands under the Amulya Mica mother brand. It was almost like a combination of a surgery and a military operation so you can imagine the kind of precision required for the task. But with the seasoned team that we have, we pulled it off without a hitch.

Once we had the brand architecture in place, we started rolling out communication for all the sub-brands. Social media creatives, print ads for magazines, sample folders, online launch events (involving one with Harbhajan Singh), and a lot more always keeps our team on the toes. And they love it. Why wouldn't they since it's about making the world more beautiful!

Deliverables:
Brand architecture, brand identity, brand identity revamping, print ads, magazine ads, sample folders, social media creatives, product launch, online product launch.