When you have a client who makes ready-to-eat and ready-to-fry snacks using European potatoes you can imagine the quality of creative solutions... he would expect. As that's the standard of creative solutions we normally/anyway aim for, meeting their high expectations came naturally to us. It was an exciting journey which started with an interesting brand name exercise which led to some catchy brand names - Squaritoz, Surfiz, and Krinks. These memorable brand names were taken to the next level with the help of cool and contemporary packaging designs. And that's not even half of what we did for this brand.

Then came the breaking news! We launched the brand with a big bang launch campaign - a dramatic full-page newspaper ad on the front page. No wonder, the brand became the talk of the town overnight. If that sounds music to your ears, wait till you listen to the peppy radio jingle we recorded for the brand using A Capella (innovatively created music without using any instrumental accompaniment).

While on the one hand, we had snacks made from European potatoes, on the other hand, the brand came up with Poochkas - a hygienic pani puri kit that allows you to enjoy the taste of street style pani puri in the comforts of your home. Again, we explored the entire brand lifecycle starting with packaging design and culminating with a full-page newspaper ad, posters, and the entire gamut of point of sale collaterals.

Phew! While we enjoyed our little creative trip to Europe we're always hungry to explore more!

Deliverables:
Branding, brand names, brand identity, packaging design, brand campaign, full-page newspaper ad, radio jingle, point of sale material, product dispensers, posters, danglers.