Working on a chocolate brand is not easy because you’re constantly distracted by the thoughts of its delicious taste, rich texture, and hypnotic aroma. But we managed. Because as a creative ad agency we were craving for something more. We craved to create a brand that’s as delicious to look at as it tastes. And we religiously worked towards it....

To start with, we gave a contemporary yet easy to pronounce, easy to understand brand name that arouses the craving for the chocolate even before you open the pack - Cravon. We gave a shape to this name using our passion and expertise for colours and typography. Once we had the logo ready, we developed a packaging design that can stand shoulder to shoulder with the best in the category.

The brand launch culminated with "Bhook Gone, Masti On" - a peppy, brand communication campaign led by a catchy radio jingle and followed by highly visible print ads, outdoor ads, website, and social media marketing. That's how we were able to satisfy our client's craving for a successful brand launch. And our craving for some kickass creative work!

Deliverables:
Brand positioning, brand communication, store branding, packaging design, store design, hoardings, print ads, standees, danglers, wrap advertising, website design.