We've all experienced the power of fragrance at some point in our life. There are fragrances that take us back in time like a well-oiled time machine.... Fragrances that turn perfectly ordinary people into poets. Fragrances that mesmerize like a beautiful piece by Mozart. In our case, it inspired us to create a gold award winning campaign.

The creative campaign brief given to us was both simple as well as challenging - create a print and outdoor campaign that is simple enough to understand by the target audience and creative enough to get people talking. Ticking both the boxes is like walking a tightrope but we walked the talk with a powerful campaign idea. Instead of marketing our incense sticks to mere mortals, we marketed it to Gods by pitching it as their favourite fragrance. And, lo and behold, we were blessed with 2 Gold Awards at Foxglove Awards (2018 edition), one of the most prestigious award shows in India that celebrates exceptional work in the field of marketing communication.

While winning the gold awards is the biggest milestone of Kalpana's journey as a brand, our association with the brand goes long way back. Thanks to the faith put in us by the client, we have done some of the best and innovative packaging design work on a wide range of Kalpana products. For instance, we were the first ad agency in India to design standing pouches for incense sticks - an innovation that was enthusiastically lapped up by the entire incense sticks industry. And with God's grace, may we continue to create work that spreads fragrance, and then turns into gold!

Deliverables:
Print ads, outdoor ads, brand names, logo design, packaging design, website design, radio jingle, marketing campaign, brand positioning, brand communication, hoardings, danglers, wrap advertising, buntings.