Financial advertising is boring. That's what everyone thinks. Except us. We at HCF firmly believe that no work should be boring, irrespective of the nature of the client's business.... So when we were briefed for a special project by our banking client, instead of pulling our hair out we had let our creative juices run.

The ask was to design a multi-ad print campaign promoting special loans for doctors and hospitals. Money is a serious business and medicine even more so, so one might think that the communication will also be somewhat serious. But that is conventional thinking which we certainly don't subscribe to. So after racking our brains we came up with a campaign that not only sells the loans to the doctors but also brings a smile on their face.

The mutli-ad print campaign was released in medical publications and was well appreciated by the doctor fraternity. The campaign met its objective and also boosted the brand's image in the process.

Deliverables:
Brand, brand campaign, financial advertising, print ad campaign.