Bakery brands are extremely challenging. It is very difficult to keep yourself from getting distracted by the mouthwatering goodies while crafting the creative communication for the brand. But we... were up for the challenge, and have been consistently so for over 14 years of our association with Real Bakers, which has been spreading sweetness since 1989.

Before you taste the bakery goodies, you savour them with your eyes. So the packaging design should not only be pleasing but also aspirational and irresistible, without making the price conscious customers hesitant. We managed to strike this balance across product categories and were thrilled to see the products being lapped up by the customers.

The great thing about working for an innovation focused bakery retailer is that there is always something new, fun and exciting to create, be it the outdoor campaign for mango cake fest that has now become an annual brand property or the launch campaign for designer cakes, or crafting the communication for the launch of midnight delivery of cakes for birthdays.

Deliverables:
Brand positioning, brand communication, store branding, packaging design, store design, hoardings, print ads, standees, danglers, wrap advertising.