Being located bang in the middle of the concrete jungle, it’s a welcome relief when we get to work on a project that takes us bang in the middle of nature.... That pretty much sums up our experience of working on The Otherside - a luxury villa project on the periphery of Ahmedabad by Shantikrupa Estates Private Limited. Designed by Burt Hill, a USA based global design firm, The Otherside embraces you with its lush green open spaces and serene water bodies so that you can be calm and centred enough to see the other side of everything.

Creating work for The Otherside project was as refreshing as being there because we were able to tap into the chilled-out weekend vibe even on Mondays. Be it the property brochure or the brand campaign, the property signages or the event mailers, everything carried the fragrance of dewy grass. The minimal, zen like visual language we created ticked all the expected boxes and in the process attracted the right kind of clientele our client was looking for.

Deliverables:
Branding, brand positioning, brand strategy, brand campaign, outdoor ads, hoardings, brochure, signages, emailers, social media communication, direct mailers, event communication.