The beauty of an idea is that you never know where it will come from. And the best ones always arrive like that, totally unannounced. From a totally unexpected space. In the case... of Valinta Facewash launch TV ad, it came all the way from one of the most popular songs of 1973 - "Chura Liya." The train of thought started from observing how your daily routine robs your skin off its natural beauty. As they say, one thing led to another and the script for Valinta's TV ad took shape. But that's just the beginning of an exciting project.

We roped in the best of talent for the TVC to do complete justice to the idea. We signed up one of the most popular TV actress of that time - Hina Khan. We roped in ace ad film director Aman Sachdeva, and the best music director in the ad film industry - Rupert. All the powerhouses of talent worked seamlessly to create a strong 360 degree campaign including a TVC, print ads, outdoor ads, point of sale communication, and in the process helped the brand launch in a big way.

Valinta TVC was not just a good looking TVC but it was a good looking TVC with a lot of substance and a solid brand strategy in place. We coined "Insta 5 Formula" for highlighting the 5 key benefits of the facewash and for a stronger recall of the product benefits. And this is our approach for all the brands that we build - always start with a strong brand strategy. Also, this strategy should reflect in every single communication of the brand including packaging design communication.

While Valinta TVC struck all the right chords, our body of work for Valinta had a lot more. We created packaging design not just for Valinta Facewash but also for Valinta Shampoo, Valinta Moisturizing Cream, and Valinta Facial Kit.

Deliverables:
TVC, TV ad, brand strategy, brand campaign, print ads, outdoor ads, point of sale communication, jingle, packaging design.