Vasant means spring, the season of colours. So it is only apt that Vasant Masala is a spice brand, dealing in products that are so rich in colours. Like with many... other brands, our creative association with Vasant goes back over 10 years, during which the brand has undergone a 10 fold growth.

The naturally vibrant colours of the spices make it fun to engage creatively with the brand. However, it adds a different challenge of aesthetically balancing the creatives. We passed the challenge with flying colours, as our packaging design for the entire range of Vasant Masala products gives it a product family feel that was well accepted by the customers. Backed by superior products, our brand communication has helped Vasant become a regional leader in spices.

We were the first to introduce product innovation and design through Hing sprinkler packs, which addressed the problem of losing its aroma through conventional packs, and supported it with an equally creative communication.

When the brand was ready to take a leap, we led the TVC that established Vasant’s brand positioning ‘Shuddhta Aisi, Mamta Jaisi’.

Deliverables:
TVC, radio jingle, radio spot, brand positioning, print ads, outdoor campaigns, POP, POS, brochure design, leaflets, product design.