Hospital branding and communication is serious business but it shouldn’t be sad, melodramatic, or scary. Like all things related to health, it needs to be handled with a lot of sensitivity. And that’s exactly how we’ve built Wings IVF Hospital into one of the strongest IVF hospital brands in Gujarat and Rajasthan....

The challenge was to position Wings IVF as a hospital with a compassionate heart and firm hands. We accepted the challenge and gave birth to a high decibel brand campaign with a memorable campaign line - "When you're at Wings, you're in safe hands." It was a big campaign in 2 languages incorporating print ads, outdoor ads, radio ads, and direct mailers.

The unique look and language of the campaign garnered a lot of positive response from potential patients as well as the medical fraternity. While the "Safe Hands" campaign was a big turning point in the brand's journey, gradually we infused every little element of the hospital with our creative expertise. This included designing brand promotion materials for medical camps, conferences, as well as branding within the hospital.

Client's investment in branding and their trust in our abilities paid off as Wings IVF opened 3 more branches after joining hands with us - Rajkot, Surat, and Udaipur. And as we look back, we can't help but feel happy for being instrumental in giving birth to a strong brand.

Deliverables:
Brand positioning, brand tagline, brand identity, brand campaign, print ads, outdoor ads, radio ads, medical camps communication, leaflets, brochure, promotional material, hospital signages, internal branding, event branding, event communication, medical conference communication.