Noodles is a casual snack and a lot of yummy fun. The time spent savouring noodlesis fondly remembered by people as having a good time....

So we thought of having some fun with ‘out-of-the-pack’ packaging design by creating interesting characters and families built out of noodles wrapped around forks. Smaller packs had individual characters in the family, like father, mother, son or daughter, and family packs had the entire family. The core objective was to develop a deeper connect with the family.

With ‘Mere Dil Khayeja Zoo Zoo Zoopy Zoopy Zoopy’, we even created a fun brand communication that derived from the famous and happily foot-tapping Bollywood number.

Just as the proof of the pudding is in the eating, the proof of a productive relationship is in the longevity. We have been their creative partner for over 12 years now.

Deliverables:
Brand positioning, packaging design, brand communication, poster, POP, POS, digital communication.