Think of a time when you were sad, or a little lonely, or just needed a pick-me-up. What do you do then? Eat. And good food at that. Come what may, food has been an integral part of our lives, determining our moods, acting out on our moods.
So what do we do with a community that thrives on food? A community that builds relationships and creates magic on the very fibre of food? Before your mind wanders, we are talking about Gujaratis. (Yes, that NRI kaka who’s your neighbour also counts.) And so…
When one of the leading branding and advertising agencies (also a Gujju, btw) decide to take up this project, we turned our Gujju modes on (with plates of food on the table!). And that’s exactly what we did with Fortune Cottonseed Oil.
If you love taste, you are a Gujju. It’s truly that simple. And if you are a Gujju, you will love Fortune Cottonseed oil! A true mark of a Pakko Gujarati!
