Creatively helping Real become the leading namkeen brand in Gujarat. Truth be told, some associations are meant to last, like the lingering aftertaste of the lip-smacking snacks by Real Namkeen.

Real makes yummy namkeen. But these products need the push of creative packaging design to create a pull in the minds and hearts of the customers. Real Namkeen, the signature brand of Laxmi Snacks Pvt. Ltd., is a curious case of mass products whose smallest packs sell for as low as Rs. 5. But their SKUs are sold across retail formats, from supermarkets to makeshift roadside shops. So the challenge was in striking a fine balance between ‘classy’ and ‘massy’, and yet managing to stand out from the shelf crowd.

Our packaging struck the right cord with the customers and catapulted the brand to a leader in Gujarat. Be it their Sev Mamra or Sing Bhujia, Moong Dal or Chana Dal, Farali Mix or Ratlami Sev, we are proud to have made their packaging and communication as yummy as their products, which helped Real Namkeen become a household name.

No wonder then that our association has lasted and grown over the last 14 years.

Deliverables: Packaging design, print ads, outdoor campaigns, wrap advertising, brochure design, PoP.