Having already handled the entire creative for Alife’s soap category, we were tasked with taking the helm for their hand wash and sanitizer, too. Launched during the epidemic, these products dealt with life and death situations. Crafting branding, packaging design and brand communication was a thrill in itself.

Adani Wilmar launched hand wash and sanitizer under the common brand name, Alife, during the pandemic of Covid-19. With almost all brands launching these products during that time, it was a task to come up with creatives that would disrupt the market. And we did just that in the already cluttered category of these products. Best part? These were created while the team was working from home.