Branding & Identity Design     Packaging Design     Digital Marketing     Social Media Marketing     Films & Radio    Website Design and Development    


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The Journey Of Creatively Namkeen Relationship

Creating branding and communication is a big thing but it’s never a matter of life and death. But it feels great to create branding, packaging design, and brand communication for a product that deals with a life and death situation. And that’s why it’s a matter of pride for us to be associated with such a brand and product.

As the world was reeling under the Corona attack, Adani Wilmar responded by launching two of the much needed products – handwash and hand sanitizer, under a common brand name, Alife. We in turn responded by creating packaging designs that helped brand Alife stand out in these highly cluttered categories. And our team designed all of these in “work from home” mode.

In a record turnaround time, we created the entire spread – brand identity, packaging design, posters, danglers, product detailers and what not! After all, we were a part of the mission to save lives!

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When you have a client who makes ready-to-eat and ready-to-fry snacks using European potatoes you can imagine the quality of creative solutions he would expect. As that’s the standard of creative solutions we normally/anyway aim for, meeting their high expectations came naturally to us. It was an exciting journey which started with an interesting brand name exercise which led to some catchy brand names – Squaritoz, Surfiz, and Krinks. These memorable brand names were taken to the next level with the help of cool and contemporary packaging designs. And that’s not even half of what we did for this brand.



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