Creating branding and communication is a big thing but it’s never a matter of life and death. But it feels great to create branding, packaging design, and brand communication for a product that deals with a life and death situation. And that’s why it’s a matter of pride for us to be associated with such a brand and product.

As the world was reeling under the Corona attack, Adani Wilmar responded by launching two of the much needed products – handwash and hand sanitizer, under a common brand name, Alife. We in turn responded by creating packaging designs that helped brand Alife stand out in these highly cluttered categories. And our team designed all of these in “work from home” mode.

In a record turnaround time, we created the entire spread – brand identity, packaging design, posters, danglers, product detailers and what not! After all, we were a part of the mission to save lives!