AMULYA MICA BRAND ARCHITECTURE

Campaign That Defined The Brand

Amulya Mica has a vast portfolio dedicated to the decor industry. From laminates to plywood, they have got you covered in the interior arena of life. With 100+ products, it’s difficult to create communication and collaterals that can resonate with all of it. Here’s how we approached it:
  • Bring out consistency by making the brand parent company.
  • Witty communication.
We focused on the key aspects of health, price, and quality. With surfaces that are anti-bacterial, lead-free and made with non-toxic materials, it is essential to inculcate that within the brand messaging. So, with a focus on the USP, wecrafted ‘Healthy life ka humsafar’, which ultimately worked very well.

Multiple collaterals across product range for apt brand positioning

Once the architecture was looked after, we moved on to the next phase – rolling out the communication. Through social media creatives, print ads, sample folders, and various online launch events – out of which one was with Harbhajan Singh – we sought the most creative way to present the brand.

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