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APPLE FOODS KHUSHIYON KA SWAD​

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Making Food The Hero

Apple Foods, one of the leading brands for besan, suji, atta, wanted to highlight the significance of using high-quality ingredients in making food dishes.

Here’s how we approached it:

  • Create an emotional connection between the brand and moments of happiness in everyday life.
  • Establish Apple Besan as the leading reason of great taste.



Titled “Khushiyon ka Swad”, we conceptualised the brand’s offerings of high-quality products when used to make food, gives you the taste of happiness. It takes you back to the moments you share with your closed ones as you relish delicious food. 

Letting the food do the talking

TVC titled “Mere Jaisa Bhajiya” is a creatively scripted narrative that takes you through the journey of making bhajiyas – a must in every Gujarati household, and everywhere else alike. This campaign highlighted Apple Besan as it spreads joy by enhancing every experience through its premium quality products.

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