Decoding the Magic: How Brand Jingles Shape Consumer Perception
A deep dive into how brand jingles influence memory, trust, and consumer perception through sound and emotion, creating lasting connections with audiences.
It’s a Saturday evening, and it begins to drizzle. You smile, excited by the rain, and start craving bhajiyas. But there’s no besan at home. Going out and getting drenched is not an option—and neither is settling for restaurant bhajiyas.
So, what do you do?
The obvious thing, for most cosmopolitan consumers, is to open a quick commerce app like Swiggy Instamart or Blinkit. You search for ‘besan’.
But wait—your go-to brand is out of stock.
What happens next?
A high percentage of shoppers simply scroll a little, pick something with a similar price, and hit ‘Place Order’. And just like that, the sale is made.
But here’s the question:
In this case, none of the above.
It was just available.
In a world of 10-minute deliveries, availability is everything. Being there at the right time, in the right place, can sometimes be just as effective as strong branding.
Today’s consumers, especially new-age buyers, expect everything instantly. Their decisions are impulsive, and they are short on time. If a brand can reach their doorstep before they lose interest, that’s a clear win.
The window between desire, decision, and the next desire is now narrower than ever. According to RedSeer Consulting, the average time spent deciding on an FMCG product online is just 45 seconds.
Which is why, for FMCG brands, D2C (Direct to consumer) isn’t just important—it’s inevitable.
Let’s take an example.
Apple Foods, one of the largest besan manufacturers in Gujarat, decides to launch a new product based on a seasonal trend. If they follow the traditional distribution model, the flow looks like this:
Brand → Distributor → Wholesaler → Retailer → Customer
That means:
This entire process can be completed in 3–5 days.
And in case of a revamp, it’s even easier.
With direct interaction, brands can gauge real-time consumer response and make faster, smarter brand-building decisions.
Want to see how we handle rebranding at HCF?
Many people still believe that D2C is only about faster delivery. And as FMCG is mostly driven by Kirana stores, they can avoid it. But reality is slightly different.
Yes, it’s true that nearly 90% of FMCG sales still happen through general stores and local vendors.
But we can’t ignore the shift:
As a leading marketing and advertising agency in Ahmedabad for over 20 years, Hetarsh Creative Force has helped major FMCG brands like Umiya Tea, Apple Foods, Premchand Mukhvas, and many others thrive in this D2C era.
We believe every FMCG brand today should follow these three steps:
A deep dive into how brand jingles influence memory, trust, and consumer perception through sound and emotion, creating lasting connections with audiences.
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Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
