Creating a delicious chocolate is an art and so is designing its packaging. The task becomes all the more challenging when you have to design it for premium variants involving very different flavours and that too for international... market. "Premium" is not just the price tag or the quality of the product. The packaging design of the product in question needs to justify the premiumness. Having worked on a lot of premium brands over a period of time, Team HCF has enough expertise to handle briefs like these.

With unique flavours like Crispy Quinoa & Roasted Almond, Cocoa Rich, Hazelnut, Orange, and Vanilla, Sugar Free D'lite became an interesting project for us. Since the product was for a niche audience (mainly diabetics), the communication on the pack is as important as the design, because you can't treat it like just another chocolate brand. With so many filters in place it was like walking on a tightrope but we successfully pulled it off.

Deliverables:
Packaging design.