Advertising and branding is not an art practised in isolation. In fact it is probably one of the highest forms of commercial art. So all said and done, no matter how creative it is, it needs to have a cultural connect, only then it will convert into... business. It needs to have a filter of cultural nuances, only then it will strike an emotional chord with the target audience. These were some of the learnings from our experience of working on Frytol Oil and Fortune Rice brands for the Ghana market.

Working on Frytol Oil and Fortune Rice was an enriching experience because sitting here in the Western region of India, we were able to deep dive into Ghanian culture. Because understanding the culture of the place for which we are creating work is something we do for every brand no matter how big or small it is. So before we even start visualising packaging designs, or write creative taglines, we extensively study the consumer who is going to buy our brand. While the process is demanding and requires rigour, it's worth the effort, thanks to insights we discover as a result.

With Frytol Oil and Fortune Rice, we made the best of the creative freedom given to us and delivered a range of creative solutions - packaging design, print ads, outdoor ads, POP POS. Our work was loved by the client as well as our client's client - the end consumer, making us believe that when it comes to creativity, nothing can hold us back, irrespective of the place, the language, or the culture.

Deliverables:
Packaging design, print ads, outdoor ads, POP POS, point of sale material.