“Search Engine Optimization (SEO) is dead.” “SEO is too slow.” “SEO is too mysterious to trust.” “I’m already running ads and getting placement on the first page, why should I opt for SEO?”
These are widely used opinions related to SEO. And nowadays, business owners and marketers say these things all the time. Overhyped, outdated, unpredictable – these are the most commonly used adjectives to describe SEO. But is it even true?
Is SEO really dead? Or just misunderstood?
With over 20 years of experience as a leading advertising agency and SEO service provider in Ahmedabad, Hetarsh Creative Force has seen SEO (Search Engine Optimisation) evolving, adapting, and outperforming many other channels when done right.
We have managed to transform the growth of businesses through smart, sustainable SEO strategies. If you want to see how our businesses stand out in the digital landscape through SEO strategies.
But today we are busting the biggest myths about SEO with real statistics, data, and practical results.
SEO has drastically changed in the last 10 years. Initially, it was about metadata, meta tags, and keywords. But now, search engine algorithms have become smarter. Now, SEO focuses on the relevance of content, user engagement, and interesting content. The algorithm gives priority to websites that provide a better user experience.
And it is relevant because:
That means it is essential to reach people who are performing first-time searches. And to reach them, SEO is essential.
At Hetarsh Creative Force, we would say this is an incomplete sentence. SEO is slow, but the compounding ROI is worth the wait.
Yes, SEO typically takes 3–6 months to deliver substantial results, but:
This myth can be burst by just one question: Are you using Google? Then SEO is not just relevant — it is inevitable. Yes, searching has evolved from computer search to voice search, image search, and mobile-first indexing, along with user personalisation. But SEO has also evolved with that. And SEO is still driving search engines and digital presence.
Google is making endless updates to its algorithm every year, and it becomes confusing to keep track. But the core principles are still the same — content relevance, user experience, low bounce rate, and overall page quality.
SEO is guided by data and actionable insights.
That is why 70% of SEO experts say they can identify strategies from the ranking results. So it is just important to stay updated in order to predict SEO results.
Local SEO actually exists to give a boost to local businesses like salons, clinics, coaching centres, cafés, and many more.
In cosmopolitan areas, people use Google to search for local businesses the most. That’s why an optimised Google My Business profile leads to better visibility, authenticity, and eventually, sales.
Paid ads and SEO are companions, not rivals.
Ads bring traffic, and SEO builds authority and trust.
That is why, when SEO and pay-per-click ads run simultaneously, they bring 25% more clicks (Search Engine Land).
A well-maintained digital presence is important because:
This means SEO is the invisible engine behind any business’ online success.
Whether it’s a small café in Rajkot or a global tech company, investing in SEO is always a smart investment.
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