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Authentic Taste Like Never Before

Fortune is a brand that has long been associated with us, and as their trusted advertising and marketing agency, we were tasked with showcasing their pulses range and sugar as the best one in the market. The problem? Coming up with communication that showcases the products’ USPs and also is highlighted as the best. Here’s how we approached it:
  • Design that is simple and reflects the brand.
  • USPs in the creatives.
  • Communication that brings it all together.
‘Wahi Desi Swad’ takes you back to the good old times when food was authentic. And Fortune brings you just that. Unpolished pulses that are sourced from the best farms and retain nutritional value to give you that same authentic taste. We crafted creatives across digital screens, in the form of standees, branding stickers, banners, and so on. 

A Sweet Journey 

For Fortune Sugar, we came up with a creative vibrant in the colour red, reflecting the brand’s colour palette. As the product is hygienically sourced and is sulphurless, the tagline used was ‘Har Daana Anmol’, essentially showcasing that each crystal is pure and as precious as a diamond; placing the product as the best one in the market.



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