Fortune is a premium FMCG brand, and we are proud to have been associated with it since pretty much its inception. With Fortune, we had to make sure that the ‘premiumness’ is reflected through the packaging design.
We went forward with a clean design with a food shot that sits right with the product. The layout is clear, and design language justifies the product range. The colour palette reflects each product in the limelight – red for sugar insinuates liveliness, while the ochre in oil category sits on the right note with the product.