The brand dealt in only the B2B sector and they came to us to launch their product range in the retail market through sub-brands in different categories. Chhajed makes ready-to-eat and ready-to-fry snacks using European potatoes – this required our communication and branding to reflect the brand and what it stands for.
Here’s how we approached it:
With brand names like Squaritoz, Surfiz and Krinks, we took the brands to the next level with packaging that reflects the essence of the brand and products, while maintaining a fine balance between modern and Indian.
We launched the brand with a larger-than-life campaign – with dramatic full-page newspaper ads and creatives, the reach was commendable. We even crafted a peppy radio jingle using A Capella – music that’s created without use of any musical instrument.
The brand came up with a new product – Poochkas – a hygienic pani puri kit that allows the taste of street pani puri from the comfort of your home. For this, we did the whole cycle – from packaging design to newspaper ads, posters and many more sales collaterals.
