Branding & Identity Design     Packaging Design     Digital Marketing     Social Media Marketing     Films & Radio    Website Design and Development    


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Modernised An Old-School Snack Brand

The brand dealt in only the B2B sector and they came to us to launch their product range in the retail market through sub-brands in different categories. Chhajed makes ready-to-eat and ready-to-fry snacks using European potatoes – this required our communication and branding to reflect the brand and what it stands for.
Here’s how we approached it:

  • Cool, catchy brand names.
  • Contemporary packaging designs.

With brand names like Squaritoz, Surfiz and Krinks, we took the brands to the next level with packaging that reflects the essence of the brand and products, while maintaining a fine balance between modern and Indian.

We launched the brand with a larger-than-life campaign – with dramatic full-page newspaper ads and creatives, the reach was commendable. We even crafted a peppy radio jingle using A Capella – music that’s created without use of any musical instrument.

The brand came up with a new product – Poochkas – a hygienic pani puri kit that allows the taste of street pani puri from the comfort of your home. For this, we did the whole cycle – from packaging design to newspaper ads, posters and many more sales collaterals. 



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