6 Rules to position every product just right
Struggling with your product’s position? Follow our 6-step framework to easily define your target audience, value prop, and craft a statement that stands out.
In the world of branding, marketing, and advertising, one thing has been proven right time and again: people trust people the most. That’s why celebrity influence has been one of the most powerful tools for gaining consumer attention and converting them into loyal customers. This industry of influencing people through ‘Influencer Marketing’ is known as the Brand Endorsement industry. Once limited to magazine pages and television screens, it has now grown across social media and is thriving in the palms of consumers’ hands.
Influencer marketing is not a new trend — it has simply evolved with technology. In the 80s and 90s, print magazines and newspapers featured celebrities endorsing soft drinks, soaps, and cars. We, the 90s kids, remember early Pepsi ads featuring Aishwarya Rai, which made Pepsi an aspirational drink for millions. And how can we forget the Dairy Milk ads featuring Amitabh Bachchan, turning a simple chocolate into a pure emotion?
With television, these faces entered our homes, making endorsements more engaging and emotional. But as smartphones evolved, media consumption shifted from TV to mobile. Along with celebrities like film stars and sports icons, content creators, industry experts, and thought leaders became influencers and built their own niche audiences.
But not every brand needs an influencer in advertising, right?
Wrong.
Influencer marketing strategy is inevitable in this modern world where consumers are overloaded with content and ads all the time. People skip YouTube commercials, overlook banners, and distrust most things on social media — until it comes from an authentic or trustworthy source.
That’s where influencers shine in the chaos. They already have an audience that trusts them, and when they say that a product or a service is good, the audience believes it. The influencer isn’t just selling a product or service here; they are narrating an experience, a lifestyle, and a proof of authenticity. This strategy is simply brand storytelling through influencers.
Today’s audience craves organic content. A scripted endorsement may get more eyeballs, but it may not convert the audience into customers. A hyperlocal influencer might have high trust, but limited reach. On the other hand, broader reach could mean missing the brand’s niche.
So, it is important to carefully analyse:
Once the right influencer is finalised, the right content can create a real buzz for the brand, which is essential for brand growth.
At Hetarsh Creative Force, with 20+ years of experience as a marketing company in Ahmedabad, we’ve executed influencer marketing for countless brands, including campaigns with Tamannaah Bhatia for Kem Cho Papad. As a leading marketing agency in Ahmedabad, we understand that the digital world is crowded. But with the right voice and the right message, the brand will not only stand out – it will live rent-free in the hearts of the audience.
Struggling with your product’s position? Follow our 6-step framework to easily define your target audience, value prop, and craft a statement that stands out.
In today’s dynamic advertising landscape, the traditional TV commercial is taking a backseat. Influencer marketing has emerged as a powerful force, fundamentally reshaping how brands connect with their audiences and tell their stories. This shift isn’t just about reaching more eyes; it’s about fostering authentic engagement and building trust in ways conventional advertising often can’t.
In today’s dynamic advertising landscape, the traditional TV commercial is taking a backseat. Influencer marketing has emerged as a powerful force, fundamentally reshaping how brands connect with their audiences and tell their stories. This shift isn’t just about reaching more eyes; it’s about fostering authentic engagement and building trust in ways conventional advertising often can’t.
As a leading social media agency in Ahmedabad, we understand the unique needs of B2B businesses in 2025. Discover our expert marketing services.
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