Kajal is a brand with a very special and inspiring history. A small-time street vendor who sold henna packs with a passion to make it big in the hair colour industry. That’s how Kajal was born. They first approached us for packaging designs of their henna packs. Results? An increase in sales by 100%, and they approached us for packaging design for their hair colour packs.
We created five packs – each one took the market by storm. Proof? A huge bump in sales and the many, many copies of the packs that you see in the hair colour market. Designs on a neutral themed colour palette complements the hair colours really well and stands them apart – giving consumers a direct association.
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