So what happens when a creative agency and a papad brand get together? We get Tamannaah Bhatia to say Kemchho! Kemchho Papad first approached HCF for a packaging that would, in all ways and manners, break the market with its design. And so we did that. We created a packaging that spoke about the handmade taste, the purity of the product, and the way it is hygienically processed in the production facility.
Now comes the more difficult yet fun part: how do we put papad on everyone’s lips?
Well… the dedicated and ever-so-hip team at HCF got to the brainstorming board and let it all out! The result? Achchha Papad, Sachcha Papad – Kemchho Papad with no other than Tamannaah Bhatia! We created an upbeat jingle, a never-before-thought-of for papad and got Tamannaah Bhatia onboard to make sure that whenever anyone says Kemchho… we say PAPAD!
