When asked to dip our toes into the very new, unknown African territory for a food brand – Kivo – it was a very exciting yes. Kivo’s primary offering is baked beans, a market that is very much wide and cluttered in the African region. We were tasked with launching the brand in its entirety.Here’s how we approached it:
Designs as colourful as African culture.
Strike a balance between colour and elegance.
For the brand name, Kivo is a name which is easy to pronounce and recall. With the name finalised, we moved on to create the logo design that beautifully captured the essence of the brand with a vibrant colour palette. For their entire product range, we chose the bright colours along the lines of orange, yellow, red on a striking white background.