Let’s face it, what can you really do with finance, especially when it is combined with doctors? How do we make numbers and white coats look appealing? This is how: we designed a campaign that not only sells the special loans to doctors but also brings a smile to their faces.
We created a multi-faceted print campaign to promote loans for hospitals and doctors. To add the element of quirk and fun, we added visuals of currency notes inside prescription bottles and syringes. With a colour palette of green, we were able to tap into the concept of both – hospitals and money. It was very well appreciated by the doctor fraternity.