Nutan Nagrik Campaign

Financial Prescription For Doctors

Let’s face it, what can you really do with finance, especially when it is combined with doctors? How do we make numbers and white coats look appealing? This is how: we designed a campaign that not only sells the special loans to doctors but also brings a smile to their faces.

We created a multi-faceted print campaign to promote loans for hospitals and doctors. To add the element of quirk and fun, we added visuals of currency notes inside prescription bottles and syringes. With a colour palette of green, we were able to tap into the concept of both – hospitals and money. It was very well appreciated by the doctor fraternity.

How we made financial advertising interesting



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