Poojan IVF Hospital planned to move to a new and independent 7-storey state-of-the-art facility, and we were tasked with crafting a new line of communication for them. Now, for this project, we had a very interesting take: Other hospitals help people live, while an IVF Hospital helps them create life. All the creatives and communication – it all revolves around this inherent idea.
We started with revamping their logo design – this design aptly represents their business and provides them with a strong brand identity. We wanted to showcase both hope and joy through this logo design, and that’s what we achieved.
On the other hand, for communication, we went with ‘Start The Family’, which is direct and catches the business’ true essence. This communication allowed for a 360 degree multi-channel brand campaign, in multiple languages, through radio jingle, print ads, digital communication and over 70 hoardings across Ahmedabad.
