It’s a commonly known fact that tackling creatives for bakery products is extremely challenging. Not only is it quite distracting, but it’s a competitive market. With Real, we hold a 14+ years long association, and we followed pretty much along the thought process of Real Namkeen product range – vibrant colours that attract the eyes.
One of the key aspects of bakery packaging design is to make it look pleasing, aspirational and irresistible, without making price conscious customers hesitant. And we created the right balance, and were thrilled to see how customers embraced these products.
What we really enjoy with Real’s bakery offerings is that there’s always something new and fun that brings along the excitement to create. Their outdoor campaign that happens annually – mango cake fest – is now a brand property that has become a launch campaign for their mango cakes.
