We were tasked with branding and designing Adani’s Corporate Social Responsibility (CSR). With the idea to promote and celebrate tribal culture that we all love, we created a logo that quite literally, becomes a ‘full circle’, showcasing women and men united.
‘Sathwaro’ in Gujarati means company, and that’s what this CSR was all about – enjoying company, celebrating culture, empowering minds. Through visuals that promote art, we incorporated the feeling of ‘togetherness’.
We created collaterals across the board – be it a tea kettle that holds intricate design or tribal shoes and handbags that encompass the beauty of Indian arts and crafts.
