Sugar Free D’lite is a chocolate brand based out of the Middle East. And we were tasked with revamping the packaging design for its premium dark chocolate range. The problem? Creating a design that does justice to the product while resembling the previous design to retain awareness.Here’s how we approached it:
Justify the ‘premiumness’ through design.
Visuals of various flavours with a colour palette of brown.
With flavours like Crispy Quinoa, Roasted Almond, Cocoa Rich, Hazelnut, Orange, and Vanilla, this project was an interesting one. The target audience was niche, mainly diabetics, the communication had to be different than any other chocolate brand. With so many filters, this project became a challenge we thoroughly enjoyed.