6 Rules to position every product just right
Struggling with your product’s position? Follow our 6-step framework to easily define your target audience, value prop, and craft a statement that stands out.
Flashy ads, influencer reels, viral moments — when you hear these words, one thing instantly comes to mind: Social Media. There’s no denying that social media has proven itself as a powerful marketing tool. Today, it has become the primary medium for most B2C communications, and no one does it better than a social media agency in Ahmedabad.
But did you know that social media can also be an extremely effective medium for B2B (Business-to-Business) marketing? Yes, B2B social media marketing has evolved into a highly successful strategy.
As a leading social media marketing agency in Ahmedabad with 20+ years of experience, we at Hetarsh Creative Force have witnessed this shift firsthand.
Today, B2B digital strategy has become a catalyst for lead generation, brand positioning, and strategic collaborations.
According to B2B marketing trends for 2025, CEOs, CMOs, and top-level management of companies are active on social media platforms for several reasons:
By maintaining an active presence on platforms like Twitter, LinkedIn, and Instagram, you make your business visible to potential buyers and partners, like the way we did for Moonwalk Infraprojects, a leading PEB construction company in India.
Leads can come from anywhere — word of mouth, traditional media, or personal networking.
But before a buyer decides to make the first inquiry, they usually check your social media presence. They look for answers to:
Once they find satisfactory answers, they feel confident enough to initiate that first call.
Social media becomes your proof of performance — a foundation for building trust with potential partners and vendors.
B2B social media marketing is not about direct selling or mass engagement like B2C.
It’s about precision, authority, and storytelling.
Instead of directly selling a product or service, focus on posting:
This content works wonderfully to warm up cold prospects and nurture long-term business relationships. We carried out a lead generation sales campaign for AAA Realty for their commercial property Anam2.
By consistently sharing Blogs, Real takes on industry trends, Fact-driven whitepapers;
your brand starts to command authority, and a bold, inspiring brand is always a lead magnet; just like we have carried out for Apple Foods – a leading flour manufacturing brand, with interactive blogs.
Potential partners and clients want to know who they’ll be working with. Through social media, you can showcase your top-tier talent and expertise. Additionally, displaying your vibrant work culture helps attract new talent, making recruitment easier and more effective.
An active social media presence helps build relationships with:
They can see your company’s ideologies and values, making collaboration smoother and more organic, like we have done for Kamal Cement, by generating contests and creating an engaging community.
Social media today is nothing less than a digital showroom — a company’s introduction to the world. With the right B2B content marketing strategy, it builds trust, credibility, and authority.
And with the right communication, it doesn’t just build brand image — it directly drives business and profit.
So next time, don’t ignore that Instagram reel — it might just bring your next big business opportunity!
Struggling with your product’s position? Follow our 6-step framework to easily define your target audience, value prop, and craft a statement that stands out.
In today’s dynamic advertising landscape, the traditional TV commercial is taking a backseat. Influencer marketing has emerged as a powerful force, fundamentally reshaping how brands connect with their audiences and tell their stories. This shift isn’t just about reaching more eyes; it’s about fostering authentic engagement and building trust in ways conventional advertising often can’t.
In today’s dynamic advertising landscape, the traditional TV commercial is taking a backseat. Influencer marketing has emerged as a powerful force, fundamentally reshaping how brands connect with their audiences and tell their stories. This shift isn’t just about reaching more eyes; it’s about fostering authentic engagement and building trust in ways conventional advertising often can’t.
As a leading social media agency in Ahmedabad, we understand the unique needs of B2B businesses in 2025. Discover our expert marketing services.
Struggling with brand visibility? Discover why your brand is invisible to customers and explore proven SEO strategies to bridge the gap, increase exposure, and drive more traffic.
Struggling with brand visibility? Discover why your brand is invisible to customers and explore proven SEO strategies to bridge the gap, increase exposure, and drive more traffic.
