Umiya

Umiya, a brand of tea with a good hold on the Saurashtra region of Gujarat came to us with the ambition of spreading their hold to the whole of Gujarat and beyond. We started at the very core – the visual identity of the brand Umiya. The existing identity with the sun, the tea leaves, and a steaming hot kettle of chai. That done, we revamped the packaging and made it a celebration of the rush of energy and josh that comes when you drink a delicious cup of tea. The visual device of a ‘Toofan’ (storm) captured this feeling perfectly. We didn’t stop there. We roped in the popular television actor Shivangi Joshi to launch our revamped pack. The combination clicked and our Brand Umiya’s new avatar witnessed a sizable jump in Top-of-mind recall. The stage was set for us to ram home the advantage. Cha Na Chahako Maate (For Tea Lovers) – our brand campaign took off with flying colours and succeeded in revamping the brand and succeeded in giving a solid boost to sales.