Branding & Identity Design     Packaging Design     Digital Marketing     Social Media Marketing     Films & Radio    Website Design and Development    


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Tea That’s Loved by All

Umiya Tea majorly caters to audiences in Gujarat, with Saurashtra as the main focus. With that in mind, we were tasked with coming up with a campaign that would speak for the brand and its offerings. The problem? Positioning the brand as one of the best tea makers in a fiercely competitive market.
Here’s how we approached it:

  • Keep it simple to cater to a huge audience.
  • Use of regional language to highlight the brand’s target audience.
  • Playing around design layout with the brand’s colour palette.

We sought communication that would appeal to the masses with ‘Cha na chahako mate’. The visual was simple, using the brand’s packaging design with a simple design layout in their colour palette. This campaign was not only aimed at crafting brand communication but also increasing brand awareness.

A promo-led monsoon campaign

Umiya Tea’s marketing collaterals go out in Gujarati language to appeal to its target audience. A promo-led monsoon tactical campaign which consisted of hoardings to enunciate a free strainer at the purchase of products, we pressed the pain point in making tea, which is straining; and effectively arousing excitement in consumers.



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