Umiya Tea majorly caters to audiences in Gujarat, with Saurashtra as the main focus. With that in mind, we were tasked with coming up with a campaign that would speak for the brand and its offerings. The problem? Positioning the brand as one of the best tea makers in a fiercely competitive market.
Here’s how we approached it:
We sought communication that would appeal to the masses with ‘Cha na chahako mate’. The visual was simple, using the brand’s packaging design with a simple design layout in their colour palette. This campaign was not only aimed at crafting brand communication but also increasing brand awareness.
Umiya Tea’s marketing collaterals go out in Gujarati language to appeal to its target audience. A promo-led monsoon tactical campaign which consisted of hoardings to enunciate a free strainer at the purchase of products, we pressed the pain point in making tea, which is straining; and effectively arousing excitement in consumers.