Vasant Masala is a brand that has been long associated with us. The inspiration for brand positioning and communication came from the name of the brand ‘Vasant’, which means spring. A season of colours, and a spice brand, we dealt with products with vibrant colours. The problem? Balancing the colourful packaging designs to give a product family feel.
Here’s how we approached it:
With ‘Shuddtha Aisi, Mamta Jaisi’, we aimed to leverage the motherly touch that’s commonly associated with spices. Circling to the pain point of purity, this communication rightly positioned the brand as one of the leading regional spices brands. Since then, the brand has undergone 10 fold growth. What’s more is that we were the first ones to introduce sprinkler packaging for hing.
