Decoding the Magic: How Brand Jingles Shape Consumer Perception
A deep dive into how brand jingles influence memory, trust, and consumer perception through sound and emotion, creating lasting connections with audiences.
Imagine a world without Instagram, Facebook and social media apps. According to a recent study, people spend an average of 145 minutes per day on social media. Advertising and monetising on this aspect is essential. And that’s how social commerce has slowly managed to come into our lives. Advertising on social media is beneficial and it can reach your target audience quickly. KPIs and analytics help you to better strategize and plan your content. Leveraging this footfall on social media is a great way to drive sales; the UI allows brands to have a shop within their page, allowing consumers to directly buy products off of social media.
Gone are the days of showcasing your product with a famous personality or celebrity on a hoarding. Advertising now is all about the visual appeal. The visual should attract consumers enough to keep them hooked on it for years to come.
Last year, Adidas came up with the concept of a liquid billboard. The idea behind this was to encourage women in the Middle East to feel safe while swimming in public pools. The brand created the first swimmable billboard in Dubai, wherein women could sport the new inclusive swimwear collection and become ambassadors for the brand
Credits:- Adidas
A deep dive into how brand jingles influence memory, trust, and consumer perception through sound and emotion, creating lasting connections with audiences.
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Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
