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5 Advertising Trends to Look Out for in 2023

As the world keeps inclining towards the digital and modern, advertising still remains at the top of the game. While the goal remains the same – a strong brand marketing strategy – the approach has changed. With the evolution of the Internet, moment marketing has become quite popular and time has certainly become of the essence. In this blog, we’ll look at five trends in advertising that are catching wind in 2023:

Artificial Intelligence

It’s not a list until artificial intelligence (AI) is in it. AI is intimidating, threatening all professions at once. It is not surprising, however, given the advancements that the world has been going through. With OpenAI’s ChatGPT giving everyone a run for their money, it has become crucial to embrace AI and let it slowly enter our professional lives. Use it as an aid to your creativity: ask it to provide a basic visual landscape, or write a copy, or ask it to generate an image. Possibilities are endless but remember that the human touch can never be replaced. Use AI to your advantage. Like the way Ryan Reynolds, owner of Mint Mobile, asked AI to write an ad script.

Conscious Choices

With the world facing a cosmic shift towards eco-friendly choices, especially post the pandemic, advertising has also taken up the cleaner, more conscious route. Consumers want their brands to care about things that matter. One of the top reasons to make your advertising conscious is the engagement it receives. It drives sales and increases your customer retention rate. H&M was one of the first fashion brands to start a campaign driven by sustainability. Titled Let’s Change, the brand aims to produce 100% recycled clothing by 2030. This has caused quite a stir worldwide, making it one of the go-to brands for fast fashion.

Social Commerce

Imagine a world without Instagram, Facebook and social media apps. According to a recent study, people spend an average of 145 minutes per day on social media. Advertising and monetising on this aspect is essential. And that’s how social commerce has slowly managed to come into our lives. Advertising on social media is beneficial and it can reach your target audience quickly. KPIs and analytics help you to better strategize and plan your content. Leveraging this footfall on social media is a great way to drive sales; the UI allows brands to have a shop within their page, allowing consumers to directly buy products off of social media.

Authenticity

Advertising attracts people to a particular brand. To keep that attraction intact and retain the audience, authenticity is crucial. People nowadays want to feel the connection with the product they are purchasing, it’s not just a product anymore, it’s an emotion which drives the purchase decision. Authenticity in advertising has never been more important.

Visual aids

Gone are the days of showcasing your product with a famous personality or celebrity on a hoarding. Advertising now is all about the visual appeal. The visual should attract consumers enough to keep them hooked on it for years to come.

Last year, Adidas came up with the concept of a liquid billboard. The idea behind this was to encourage women in the Middle East to feel safe while swimming in public pools. The brand created the first swimmable billboard in Dubai, wherein women could sport the new inclusive swimwear collection and become ambassadors for the brand

Credits:- Adidas

Conclusion

Advertising will never cease to be relevant. With the rise of the Internet and social media, it has simply evolved. And in 2023, your brand should be creating visual led communication, authenticity, social commerce, conscious choices and artificial intelligence in advertising.

HCF Global as your Advertising Agency

Hetarsh Creative Force or HCF is a branding and advertising agency based out of Ahmedabad, Gujarat with over 18 years of experience under our belt. We provide comprehensive advertising solutions for your brand:
    • Marketing and Communication
    • Brochure Design
    • Celebrity Endorsements
    • Brand Strategy
    • TVCs
    • Packaging Design
    • Social Media Marketing
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