How Culture Influences Consumer Buying Decisions in India
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
Hosted by the content and marketing enthusiast Laura Peterson, this podcast is an ode to writers alike. It revolves around the pain points of writing and the role of psychology that goes into the process of conceptualising and writing. What’s the catch? She talks about the ethical art of persuasion.
All the shows that you can’t stop watching or can’t help but quote in day-to-day, this podcast is hosted by Ben Blacker who sits in for interviews and discussions with some of the top writers and producers in the industry. Our pick? Amy-Sherman Palladino! Listen to the journey of the woman who created the infamous Gilmore Girls and The Marvellous Mrs. Maisel.
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
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