How Culture Influences Consumer Buying Decisions in India
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
Hello again. Been a while.
Fret not, we are here with a very much usable (and foolproof) guide to get your website on the map, without having to spend a lot of money. Now, when it comes to increasing website traffic, various factors come into the picture, of course.
Here’s a list:
Before we dig in more, let’s realise what exactly website traffic is. In the simplest terms, this is the only kind of traffic people like. Website traffic generally indicates the number of clicks (read people) bumped onto your website and voluntarily chose to open it. Higher the traffic, better it is. Let’s now look at important points to note (on a parchment paper) when it comes to increasing website traffic:
When thought of in a broader aspect, website traffic can be divided into two major categories: paid and organic. Now, organic traffic is easy – it is simply the number of people who visited your website without ads, i.e., without spending any money.
The key difference between is the two is crystal clear – money. However, when it comes to organic traffic, the investment happens at an earlier stage and the efforts are seen in transition. For example: you may need to invest in order to write and post a blog on your website, whose return will be organic traffic over time.
When it comes to organic traffic, it can further be categorised into four parts:
Well, to understand this, we wil have to take a deep dive into learning what SEO is. The full form of it, Search Engine Optimization, barely makes sense. But let’s make sense of it:
Well, this one is not really rocket science, as long as you understand. Otherwise, it’s walking through a minefield. First and foremost, focus on evergreen topics. Write on things that people will always want to know about. For example, as an advertising agency, it’d bode well for us to write on advertising 101.
Second, headlines! Catchy headlines are the way to go, always, in terms of catching the attention for both, target audience and search engines. Third, visuals matter. With the human attention lesser than that of a goldfish, visual experiences matter a lot in terms of attracting attention!
It’s time to put a ‘green tick mark’ on your checklist today. Remember, there’s four things to know when you want to drive website traffic, namely, first know what are the type sof traffic and which one do you want to encourage more.
Second, the various strategies should culminate into a strategy-driven approach towards driving organic traffic. Third, learn how to increase website traffic through SEO. Lastly, ensure that your content drives website traffic.
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
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