How Culture Influences Consumer Buying Decisions in India
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
The blink of an eye -this is the speed at which the digital landscape is changing. And in this changing landscape, it has become important for businesses to have a significant presence on social media. But, why? What’s so special about this way of marketing that’s got everyone on their toes?
Social media helps businesses connect with their audience and build brand awareness in a matter of seconds. And it all revolves around visuals. Whether something that you have put across catches the eyes of many is what, at the end of the day, social media designs is all about.
In fact, as per a study by Statista on the kind of content users like to interact with, “46 percent of all respondents said that they wanted to see creative content, whilst 41 percent said they wanted to see informative content on Instagram.” These numbers signify the impact of having engaging visuals on social media.
Okay, so let’s address the elephant in the room: How to create engaging visuals for social media? It really is easy, if we dare to say.
First things first, identify your target market and your target group. Second, understand the choices of your target audience, what they like, what they abore, and mostly, what they tolerate.
Remember to research the content they consume, and what is their routine like, and based on that you can design the tone and colours of your social media posts.
It is significant to bring uniformity in fonts, colours, and logo to establish a visual identity that people can relate to bringing the factor of trust. A brand bible, to put it in a nutshell.
Keep your images clean, and decluttered and focus on a strong image and clear message enabled with high resolution.
Now that we’ve tackled the dos of social media designs, let us also look at the demands that these social media platforms have from us AKA, understanding platform-specific visual requirements. For all you non-social-media peeps, you are in for a treat!
Also known as the land of aesthetics, Instagram thrives on photos that are visually stunning and short videos known as reels. Using bright and eye-catching colours, and creative and engaging content like quizzes, questions, and experiences is proven to work for brands. Instagram content can be leveraged to bring about a community feel.
Facebook
The forgotten hero. Facebook caters to a wider audience allowing the liberty to use a mix of various image formats including infographics and explanatory videos to convey complex information in a simplified format.
Well, there you have it. All the tips and tricks in the hat to create a unique visual experience on social media for all you marketing geeks.
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