Targeting the right audience is essential for a product to thrive in the market. It is not an easy task to find the right audience and grab their attention. Some products are created to cater to a specific group, it could be gender specific, age specific and region specific.There are various measures through which customers are categorised. Target audience refers to the distinct group of consumers interested in purchasing your product or services, and brands intend on reaching such consumers with its offering and message.Target audiences are differentiated on demographic factors such as age, gender, income, marital status, education, psychographic factors, behavioural factors, generational factors, socio economic factors, and cultural factors. Hence, it is important for brands to identify the target audience to market their products. Let’s look at why identifying your target audience is so very important:
