How Culture Influences Consumer Buying Decisions in India
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
Look at these 3 lines
“Zindagi ke saath bhi, Zindagi ke baad bhi”
“Likhte likhte pyaar ho jaaye”
“Kuchh mitha ho jaaye”
With the first line, you get a clear message that this company is going to have your back when you are alive and will support your family even after your demise. Isn’t this the type of insurance we all want?
Now for the second line, imagine you were in 1992, computers and laptops were not that common, pens do your mostly work, and you listen to this line ‘Likhte likhte pyar ho jaayega’, won’t you want the same pen for your everyday tasks? Something that makes you fall in love with your work?
And here comes the third line, “kuchh mitha ho jaaye”, this line is just imprinted in your taste buds. You read it or hear this line, and your brain directly starts processing chocolate melting in your mouth.
Hence, proven one single line can invoke endless emotions in your mind and this single line is called “Brand Messages”.
But, here’s a catch, as Meggie has positioned itself that it can be prepared in 2 minutes, Brand strategy is not Meggie.
Understand their desires, pain, triggers, and needs of them.
Your message is not just a line or few words, it should be a story in itself.
Define what sets you apart from your competition and it should be reflected in your message.
Use the language, slang, and terminologies that your audience resonates with.
Your audience needs to see the brand messages again and again until it is engraved in their minds.
As a creative branding agency in Ahmedabad, for the past 20+ years, Hetarsh Creative Force has been honored to give these remarkable brand messages for our beloved brands.
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