Decoding the Magic: How Brand Jingles Shape Consumer Perception
A deep dive into how brand jingles influence memory, trust, and consumer perception through sound and emotion, creating lasting connections with audiences.
“If you are not on the reel, you don’t exist.” This is the new normal for mostly millennials and Gen Z. For them, reels, TikToks, or YouTube Shorts are the media to get news, entertainment, inspiration, shopping recommendations, life philosophy, and Bollywood gossip. People no longer read brochures or go through websites. Even if they see a hoarding that catches their eye, they want an explanation in video form.
These are not just random claims.
So the question is: why are videos working so well?
The first rule is that videos are not specifically built to sell products.
Their purpose is to:
All in an engaging and interesting manner.
So based on current data, we can agree that videos are indeed important. But content saturation is also real. Audiences are already suffering from a ‘content-overload’; so it is important to stand out and not blend into the crowd as “one of the…”
And that is why Hetarsh Creative Force takes a completely different approach when it comes to making videos for any brand. This is one of the reasons why Hetarsh Creative Force is gaining recognition as one of the leading advertising and marketing agencies in Ahmedabad.
Videos are not just “shoot, edit, and post” solutions. They require the perfect curation based on a winning strategy. If you want to know more about it, read our blog: Unlocking Success with a Winning Digital Marketing Strategy
But back to video – let us show, with examples, how our different approach in cinematography and editing patterns for each brand derives growth for them.
Our main target audience for Prompt DairyTech was farmers. So instead of making glossy videos with big promises, we took a different approach.
We created real-life demo shoots with farmers, where the representative of Prompt DairyTech met them, heard their concerns, and based on that information, gave them practical and sensible solutions. We showed how their problems could be solved with just an advancement in technology.
Though the videos were taken with multi-camera shoots, advanced lenses, and a cinematic approach, we kept the language and conversations real and rooted.
During editing, we included graphical representations of the technology used inside Prompt’s equipment to explain things easily to farmers.
This style of video making worked perfectly to build trust, authenticity, and market authority.
Apple Foods is the largest besan manufacturer in Gujarat and the largest wholesale supplier of coarse besan, chakki fresh atta, suji, rawa, and Himalayan rock salt in the state.
To promote this brand, instead of making a standalone commercial, we built Apple Foods Kitchen, a cooking show where we featured various chefs creating amazing recipes using Apple Foods products.
In the videos, with multi-camera set-ups and cinematic shots, we established Apple Foods products as everyday kitchen companions for every cook.
This content strategy helped educate and entertain audiences while boosting sales. And not to forget, Apple Foods has become a household name with 100+ videos and 1.5 lac+ views.
As information has become just a click away, consumers want to be aware of what they are eating. They want to know the entire process and be sure that whatever they are snacking on is hygienic, clean, and free from anything harmful.
Real Namkeen makes snacking products like khari, chikki, soy sticks, wafers, and other products under the brand ‘Real Bites’.
We showcased the complete factory processes, with close-up shots and detailing of the efficient production line of Real Namkeen.
As these videos are present on social media, the audience doesn’t have to assume the quality of Real Namkeen products—they can directly see it. This step brings transparency and builds customer loyalty.
Apart from these brands, we have unique strategies for brands like Umiya, Poptos, Premchand, and many more. But that’s a topic for another time. At Hetarsh Creative Force, we consider videos as a branding opportunity to showcase who we actually are and to stay entrenched in the minds of consumers constantly.
A deep dive into how brand jingles influence memory, trust, and consumer perception through sound and emotion, creating lasting connections with audiences.
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Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
Ready to future-proof your brand? Dive into our analysis of the 10 essential content trends for 2025, from short-form video and visual storytelling to privacy-first data strategies and creator-led commerce. Learn how to adapt and thrive.
