How Culture Influences Consumer Buying Decisions in India
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
A fresh, hygienic, and finer besan has just been introduced in the market. You come across two types of content on your screen.
Type 1
Type 2
Which one will intrigue you more?
Type 2 is the obvious choice.
Sales ads just come and go; we do not immediately click on ‘Add to Cart’ if we are not actively searching for a product. But the second type grabs our attention, makes us curious, and encourages us to read more about the product.
This is exactly what content marketing is.
Marketing is nudging viewers to buy things. Content marketing is educating them about those things. It can take the form of education, entertainment, or simple help. It may not lead to direct sales, but it certainly helps to build trust, authenticity, authority, and recall value.
Just as habits, interests, and food choices change with time, consumer behaviour also changes.
Though behavioural marketing is a whole different topic in itself, which you can read more about in this blog
How Behavioural Advertising Makes Smart Targeting More Effective, today we are focusing on the top 10 strategies to follow in 2025.
Just as air-fried samosas are a new trend in the food industry, the advertising, branding and marketing industry also have essential trends, which are crucial to:
Generating content with the help of AI saves time for marketers. With AI super-assistants, it is easier to create ‘30 easy besan recipes’ or ‘5 traditional uses of besan’.
We are not talking about ‘Hello Hetarsh Creative Force’ in an email subject line. We are talking about following the customer’s shopping style and showing content relevant to them.
For example, if a person is buying more gluten-free products, show them easy besan recipes instead of generic ones.
In the reel generation, consumers demand interesting, engaging, and thought-provoking visual content within 30 seconds.
Creating relevant, short, and visually appealing content is essential.
Word of mouth is still what we trust the most. An honest user making a review video of a product gives far more authenticity than an influencer.
Publishing scientifically backed data and creating authentic reports, such as a brand’s lab results, builds transparency and trust.
Nowadays, many people ask AI engines about brands instead of Google. It is important to feed the right data to AI engines as well.
For example, if a user asks ChatGPT, ‘Which is the most trusted brand for besan?’, it should show your brand.
Consumers are strict about their data privacy. They do not want cookies to collect their data anymore. However, data is still essential for brands.
That is why it is important to create user programmes that build a direct bridge between consumers and brands.
AI can be leveraged as a tracking and analysis tool, which can eventually be used to understand consumer behaviour and achieve better results.
Trends come and go, but ‘Khushiyon ka Swaad’ will always mean Apple Foods. Creating a brand story and being consistent about it is a must. This is the only way to stay true to customers.
When an authentic content creator in a relevant niche promotes the product, sales are almost inevitable. People trust genuine content creators over influencers and celebrities. This is the right time to create an ecosystem with the right content marketing.
With over 20 years of experience, Hetarsh Creative Force has earned the reputation of being a leading advertising and branding agency in Ahmedabad, and that was only possible by staying relevant to the trends.
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
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