How Culture Influences Consumer Buying Decisions in India
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
Imagine a world without Instagram, Facebook and social media apps. According to a recent study, people spend an average of 145 minutes per day on social media. Advertising and monetising on this aspect is essential. And that’s how social commerce has slowly managed to come into our lives. Advertising on social media is beneficial and it can reach your target audience quickly. KPIs and analytics help you to better strategize and plan your content. Leveraging this footfall on social media is a great way to drive sales; the UI allows brands to have a shop within their page, allowing consumers to directly buy products off of social media.
Gone are the days of showcasing your product with a famous personality or celebrity on a hoarding. Advertising now is all about the visual appeal. The visual should attract consumers enough to keep them hooked on it for years to come.
Last year, Adidas came up with the concept of a liquid billboard. The idea behind this was to encourage women in the Middle East to feel safe while swimming in public pools. The brand created the first swimmable billboard in Dubai, wherein women could sport the new inclusive swimwear collection and become ambassadors for the brand
Credits:- Adidas
Indian consumers buy with emotion before logic. Culture, trust, and familiarity influence decisions long before features or price.
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